Modern Times Take One
Modern Times Take One
Modern Times Newsletter
Niren Hiro x Elise Hernke teamed up to tackle the influx of new technology, especially Artificial Intelligence, and how it is impacting the entertainment industry. Our focus was to empower creatives to embrace the new tools rather than fear them and critically think about the ways that they are both harming and also improving the industry.
First Up:
Google’s New Virtual Try On Tool Could Change The Game For Costume Designers.
We’re thinking of all the money that could be saved, and how those dollars could be spent on creating more elaborate costumes: better materials, more time for researching period accuracy or testing designs with the films composition (test shots to assess composition, color, texture and space) , the funds to hire more artists to design and sew. Maybe we will see more films with the masterful costuming of Donkey Skin or What a Way To Go!
And now we can all feel like Cher Horowitz…
What else?
Here’s Looking At YouTube, Kid!
Spotter Studio will help YouTubers brainstorm content ideas which could help alleviate burnout for creators. The program helps generate promising ideas by compiling “audience also watched” videos and highlights their most successful previous content to help come up with similar output.
Welcome to the first issue of MODERN TIMES, a weekly digest of the technology developments that affect professionals in the tv, movies &live entertainment industries. We wish to start a conversation about the ways that creators can use these tools responsibly and learn from each other.
But first, we want to give you a sense of who we are.
Niren Hiro, an angel investor (formerly at Admob/Google, Yahoo!, MTV, etc), was tired of all the coolest new technology getting such a bad rap among pessimistic Los Angeles entertainment folks. When he came across Elise Hernke, an entertainment journalist with a background in tech, he brought her on to develop a newsletter to help bridge the gap between his two worlds: his previous home of Silicon Valley and his new home in LA.
Together, we want to make sure that young professionals in the film and television space don’t miss out on these tools or get left behind in this ever changing landscape.
We welcome and encourage discourse around these various stories, our coverage of it and what you would like us to write about in future installments.
OK, let’s start talking about these MODERN TIMES.
